An Apple a Day keeps the doctor away - Marketing Gimmick
During the great depression of the 1930's, more than any other market the fruits market was hit. Apple market was one of those most hit among them. Apple had always been the most consistent selling fruit. This kind of slowdown brought the apple merchants to the streets, they had huge stocks and no sales revenue to pay for the stock. At this point a few apple merchants in the US came together and came up with an idea to market a fruit for the first time ever in the history of marketing.
The marketing theme was simple - to promote apple as fruit of maximum health content. The strategy was to spread the word and advertisements saying the slogan - 'An apple a day keeps the doctor away'. There were advertisements showing clinics and hospital empty in a place because a certain state of United States had started consuming a lot of apples.
The strategy was a bull's eye success. The demand for apples rose like never before and in the year
1935, the demand for apples in US was double the demand of 1930. Apple was the only fruit to be demanded in excess even after the recession. The prices reached new heights but still having little effect on the rising demand. And the word spread. Little did the few merchants think that their small little marketing scheme would reach the entire world and would forever change the way people eat apples all over the world.
Till date, even after the truths about this incident have come out the prices still continue to rise and so does the demand. With the last recorded price being -
And Wikipedia completely discards my ideas. Wikipedia leaves no scope for bullshitting. It says -
During the great depression of the 1930's, more than any other market the fruits market was hit. Apple market was one of those most hit among them. Apple had always been the most consistent selling fruit. This kind of slowdown brought the apple merchants to the streets, they had huge stocks and no sales revenue to pay for the stock. At this point a few apple merchants in the US came together and came up with an idea to market a fruit for the first time ever in the history of marketing.
The marketing theme was simple - to promote apple as fruit of maximum health content. The strategy was to spread the word and advertisements saying the slogan - 'An apple a day keeps the doctor away'. There were advertisements showing clinics and hospital empty in a place because a certain state of United States had started consuming a lot of apples.
The strategy was a bull's eye success. The demand for apples rose like never before and in the year
1935, the demand for apples in US was double the demand of 1930. Apple was the only fruit to be demanded in excess even after the recession. The prices reached new heights but still having little effect on the rising demand. And the word spread. Little did the few merchants think that their small little marketing scheme would reach the entire world and would forever change the way people eat apples all over the world.
Till date, even after the truths about this incident have come out the prices still continue to rise and so does the demand. With the last recorded price being -
And Wikipedia completely discards my ideas. Wikipedia leaves no scope for bullshitting. It says -
The proverb "An apple a day keeps the doctor away",
addressing the health effects of the fruit, dates from 19th century
Wales. Research suggests that apples may reduce the risk of colon
cancer, prostate cancer and lung cancer. Compared to many
other fruits and vegetables, apples contain relatively low amounts
of vitamin C, but are a rich source of
other antioxidant compounds. Apple's antioxidant property
prevents the damage to cells and tissues. The fiber content, while less than in
most other fruits, helps regulate bowel movements and may thus reduce the risk
of colon cancer. They may also help withheart disease, weight
loss, and controlling cholesterol. The fiber contained in
apples reduces cholesterol by preventing reabsorption, and (like most fruits
and vegetables) they are bulky for their caloric content. However,
apple seeds are mildly poisonous, containing a small amount
of amygdalin, acyanogenic glycoside. It is usually not enough to be
dangerous to humans, but can deter birds.
There is evidence from
laboratory experiments that apples possess phenolic compounds which
may be cancer-protective and
demonstrate antioxidant activity. The predominant
phenolic phytochemicals in apples are quercetin, epicatechin,
and procyanidin B2.
According to the United
States Department of Agriculture, a small apple weighing roughly 149 grams
contains roughly 77 calories.
